Basic marketing : a global-managerial approach / E. Jerome McCarthy, Stanley J. Shapiro, William D. Perreault, Jr.
Material type:
TextPublication details: Burr Ridge, Ill. : Irwin, c1994.Edition: 7th Canadian edDescription: xx, 866 p. : ill. (some col.) ; 26 cmISBN: - 025612812X
- 658.8 20
- HF5415.13 .M369 1994
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TMU-LIBRARY General stacks | HF5415.13 .M369 1994 (Browse shelf(Opens below)) | 1979 | Available | 2017/1979 | |||||||||||||
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Books
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TMU-LIBRARY General stacks | HF5415.13 .M369 1994 (Browse shelf(Opens below)) | 1796 | Available | 2017/1796 |
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| HF5415.13 .K66 2008 A framework for marketing management / | HF5415.13 .K68 2012 A framework for marketing management / | HF5415.13 .L68 2008 SERVICES MARKETING: PEOPLE,TECHNOLOGY,STRATEGY/ | HF5415.13 .M369 1994 Basic marketing : a global-managerial approach / | HF5415.13 .M369 1994 Basic marketing : a global-managerial approach / | HF5415.13 .M369 1999 Basic marketing : a global-managerial approach / | HF5415.13. M37 2013 MARKETING MANAGEMENT : |
Includes bibliographical references (p. 763-781) and indexes.
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