Consumer behavior : implications for marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney.
Material type:
TextSeries: The Irwin series in marketingPublication details: Australia: McGraw-Hill Irwin, c2011.Edition: 6th edDescription: xix, 649 p. : ill. (some col.) ; 27 cmISBN: - 9780070287099
- 658.8/342/0973 20
- HF5415.33.U6 H38 2011
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TMU-LIBRARY | HF5415.33.U6 H38 2011 (Browse shelf(Opens below)) | 4722 | Available | 2017/4722 |
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| HF5415.33 .S274 Consumer Behaviour. A european Outlook | HF5415.33 .S274 Consumer Behaviour. A european Outlook | HF5415.33.U6 H38 2001 Consumer behavior : building marketing strategy / | HF5415.33.U6 H38 2011 Consumer behavior : implications for marketing strategy / | HF5415.33 W394 1996 Consumer behaviour : | HF5415.35 .S65 2003 Marketing : real people, real decisions / | HF5415.35 .S65 2003 Marketing : real people, real decisions / |
Includes bibliographical references and indexes.
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