Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
Material type:
TextPublication details: Boston : McGraw-Hill Irwin, c2005.Edition: 2nd Canadian edDescription: xiv, 577 p. : col. ill. ; 29 cmISBN: - 0070939853 (alk. paper)
- 9780070939851
- 659.1 22
- HF5823 .B387 2005
- 85.40
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TMU-LIBRARY | HF5823 .B387 2005 (Browse shelf(Opens below)) | 4625 | Available | 2017/4625 | |||||||||||||
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TMU-LIBRARY | HF5823 .B387 2005 (Browse shelf(Opens below)) | 4623 | Available | 2017/4623 | |||||||||||||
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Books
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TMU-LIBRARY | HF5823 .B387 2005 (Browse shelf(Opens below)) | 4624 | Available | 2017/4624 |
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| HF5821 .O34 2006 Advertising and integrated brand promotion / | HF5821 .O34 2012 Advertising and integrated brand promotion / | HF 5821 .T87 2009 THE ADVERTISING AND CONSUMER CULTURE READER/ | HF5823 .B387 2005 Advertising and promotion : an integrated marketing communications perspective / | HF5823 .B387 2005 Advertising and promotion : an integrated marketing communications perspective / | HF5823 .B387 2005 Advertising and promotion : an integrated marketing communications perspective / | HF5823 .B387 2007 Advertising and promotion : an integrated marketing communications perspective / |
Includes bibliographical references (p. 763-789) and indexes.
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