Managing services marketing : text and readings / John E.G. Bateson.
Material type:
TextSeries: The Dryden Press series in marketingPublication details: Chicago : Dryden Press, c1989.Description: xv, 591 p. : ill. ; 25 cmISBN: - 0030081475
- 658.8 19
- HD9980.5 .B38 1989
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TMU-LIBRARY | HD9980.5 .B38 1989 (Browse shelf(Opens below)) | 4734 | Available | 2017/4734 |
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| HD9696.C64 I4842 1993 Computer wars : how the West can win in a post-IBM world / | HD9940.A2 S93 2007 Promotion in the merchandising environment / | HD9969. E35 2013 Unlabel : selling you without selling out / | HD9980.5 .B38 1989 Managing services marketing : text and readings / | HD9980.5 .B78 2006 Services marketing : managing the service value chain / | HD9980.5 .F57 2006 Service management : operations, strategy, and information technology / | HD9980.5 .Z45 2006 Services marketing : integrating customer focus across the firm / |
Includes bibliographies and index.
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