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Results of search for 'ccl=su:"Branding Marketing"'
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Authors
Allen, Chris T.
Duncan, Tom
Ecko, Marc
O'Guinn, Thomas C.
Semenik, Richard J.
Item types
Books
General
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Series
The McGraw-Hill/Irwi...
Topics
Advertising
Advertising media pl...
Branding (Marketing)
BUSINESS & ECONOMICS...
Businessmen
Clothing trade
DESIGN / Fashion
Entrepreneurship
SELF-HELP / Creativi...
T-shirt industry
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1.
Principles of advertising & IMC /
Tom Duncan.
by
Duncan, Tom (Thomas R.)
Duncan, Tom (Thomas R.)
. IMC
Series:
The McGraw-Hill/Irwin series in marketing
Edition:
2nd ed.
Material type:
Text
; Format:
print
; Literary form:
Not fiction
Publication details:
Chicago, IL :
McGraw-Hill/Irwin,
c2005
Other title:
Principles of advertising and IMC
Online resources:
Publisher description
Table of contents only
Availability:
Items available for loan:
TMU-LIBRARY
(2)
Location, call number:
HF5415.13 .D846 2005, ..
.
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2.
Advertising and integrated brand promotion /
Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.
by
O'Guinn, Thomas C
Allen, Chris T
Semenik, Richard J
Edition:
6th ed.
Material type:
Text
; Format:
print
; Literary form:
Not fiction
Publication details:
Mason, OH :
South-Western, Cengage Learning,
c2012
Availability:
Items available for loan:
TMU-LIBRARY
(1)
Location, call number:
HF5821 .O34 2012
.
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3.
Unlabel : selling you without selling out /
Marc Eckō.
by
Ecko, Marc
Material type:
Text
; Format:
print
; Nature of contents:
; Literary form:
Not fiction
Publisher:
New York :
A Touchstone book, published by Simon & Schuster,
[2013]
Online resources:
Cover image
Availability:
Items available for loan:
TMU-LIBRARY
(1)
Location, call number:
General stacks
HD9969. E35 2013
.
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