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Marketing / Eric N. Berkowitz, Roger A. Kerin, William Rudelius.

By: Contributor(s): Material type: TextPublication details: Toronto, New York: McGraw-Hill, 2000.Edition: 4th Canadian edDescription: xxviii, 697 p. : ill. (some col.) ; 26 cm + 1 computer disk (5 1/4 in.)ISBN:
  • 0070860459
Subject(s): DDC classification:
  • 658.8 19
LOC classification:
  • HF5415 .B44113 2000
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books TMU-LIBRARY HF5415 .B44113 2000 (Browse shelf(Opens below)) 1780 Available 2017/1780
Books TMU-LIBRARY HF5415 .B44113 2000 (Browse shelf(Opens below)) 1778 Available 2017/1778
Books TMU-LIBRARY HF5415 .B44113 2000 (Browse shelf(Opens below)) 1777 Available 2017/1777
Books TMU-LIBRARY HF5415 .B44113 2000 (Browse shelf(Opens below)) 1779 Available 2017/1779
Books TMU-LIBRARY HF5415 .B44113 2000 (Browse shelf(Opens below)) 1776 Available 2017/1776

System requirements for computer disk: IBM PC.

Includes indexes.

Bibliography: p. 702-719.

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