Marketing /
Berkowitz, Eric N.
Marketing / Eric N. Berkowitz, Roger A. Kerin, William Rudelius. - 4th Canadian ed. - Toronto, New York: McGraw-Hill, 2000. - xxviii, 697 p. : ill. (some col.) ; 26 cm + 1 computer disk (5 1/4 in.)
System requirements for computer disk: IBM PC. Includes indexes.
Bibliography: p. 702-719.
0070860459
88027583
Marketing.
HF5415 / .B44113 2000
658.8
Marketing / Eric N. Berkowitz, Roger A. Kerin, William Rudelius. - 4th Canadian ed. - Toronto, New York: McGraw-Hill, 2000. - xxviii, 697 p. : ill. (some col.) ; 26 cm + 1 computer disk (5 1/4 in.)
System requirements for computer disk: IBM PC. Includes indexes.
Bibliography: p. 702-719.
0070860459
88027583
Marketing.
HF5415 / .B44113 2000
658.8