Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.
Material type:
TextPublication details: Mason, OH : South-Western, Cengage Learning, c2012.Edition: 6th edDescription: xii, 693 p. : chiefly col. ill. ; 29 cmISBN: - 9780538473323 (hbk.)
- 0538473320 (hbk.)
- HF5821 .O34 2012
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Books
|
TMU-LIBRARY | HF5821 .O34 2012 (Browse shelf(Opens below)) | 4631 | Available | 2017/4631 |
Browsing TMU-LIBRARY shelves Close shelf browser (Hides shelf browser)
| HF5821 .B62 2006 Contemporary advertising / | HF5821 .B62 2006 Contemporary advertising / | HF5821 .O34 2006 Advertising and integrated brand promotion / | HF5821 .O34 2012 Advertising and integrated brand promotion / | HF 5821 .T87 2009 THE ADVERTISING AND CONSUMER CULTURE READER/ | HF5823 .B387 2005 Advertising and promotion : an integrated marketing communications perspective / | HF5823 .B387 2005 Advertising and promotion : an integrated marketing communications perspective / |
Includes bibliographical references and index.
There are no comments on this title.
Log in to your account to post a comment.