Global marketing : a decision-oriented approach / Svend Hollensen.
Material type:
TextPublication details: Harlow, England ; New York : Financial Times Prentice Hall, 2011.Edition: 5th edDescription: xliii, 756 p. : col. ill. ; 27 cmISBN: - 9780273726227 (pbk.)
- 658.8/4 22
- HF1416 .H65 2011
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TMU-LIBRARY | HF1416 .H65 2011 (Browse shelf(Opens below)) | 1786 | Available | 2017/1786 |
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| HF1416 .C953 2004 International marketing / | HF1416 .C953 2010 International marketing / | HF1416 .G54 2011 Global marketing / | HF1416 .H65 2011 Global marketing : a decision-oriented approach / | HF1416 .J43 2004 Global marketing strategies / | HF1416 .K44 1999 Global marketing management / | HF1416 .K443 2005 Global marketing / |
Includes bibliographical references and index.
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