Marketing management : text and cases / Rajiv Lal, John A. Quelch, V. Kasturi Rangan.
Material type:
TextSeries: McGraw-Hill/Irwin series in marketingPublication details: New York, N.Y. : McGraw-Hill/Irwin, c2005.Edition: [1st ed.]Description: xiii, 812 p. : ill. ; 26 cmISBN: - 0072967625 (alk. paper)
- 658.8 22
- HF5415.13 .L315 2005
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TMU-LIBRARY | HF5415.13 .L315 2005 (Browse shelf(Opens below)) | 4647 | Available | 2017/4647 |
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| HF5415.13 .K66 2003 A framework for marketing management / | HF5415.13 .K66 2008 A framework for marketing management / | HF5415.13 .K68 2012 A framework for marketing management / | HF5415.13 .L315 2005 Marketing management : text and cases / | HF5415.13 .L68 2008 SERVICES MARKETING: PEOPLE,TECHNOLOGY,STRATEGY/ | HF5415.13 .M369 1994 Basic marketing : a global-managerial approach / | HF5415.13 .M369 1994 Basic marketing : a global-managerial approach / |
Includes bibliographical references and index.
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