Marketing research / Carl McDaniel, Jr., Roger Gates.
Material type:
TextPublication details: Hoboken, NJ : Wiley, c2007.Edition: 7th edDescription: 1 v. (various pagings) : ill. ; 26 cm. + 1 CD-ROM (4 3/4 in.)ISBN: - 0471755281 (hbk.)
- 9780471755289 (hbk.)
- HF5415.2 .M3823 2007
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TMU-LIBRARY | HF5415.2 .M3823 2007 (Browse shelf(Opens below)) | 1723 | Available | 2017/1723 |
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| HF5415.2 .M29 1999 Marketing research : an applied orientation / | HF5415.2 .M29 2003b Marketing research : an applied orientation / | HF5415.2 .M34 2006 Review of Marketing Research/ | HF5415.2 .M3823 2007 Marketing research / | HF5415.2 .M3825 2009 Marketing research essentials / | HF5415.2 .P373 2007 Marketing research / | HF5415.2 .S469 2002 Marketing research : an aid to decision making / |
"SPSS 14.0 student version, for Windows 2000, XP, and ME"--CD-ROM.
Includes bibliographical references and index.
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