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Marketing research /

McDaniel, Carl D.

Marketing research / Carl McDaniel, Jr., Roger Gates. - 7th ed. - Hoboken, NJ : Wiley, c2007. - 1 v. (various pagings) : ill. ; 26 cm. + 1 CD-ROM (4 3/4 in.)

"SPSS 14.0 student version, for Windows 2000, XP, and ME"--CD-ROM.

Includes bibliographical references and index.

ISBN: 0471755281 (hbk.) 9780471755289 (hbk.)

LCCN: 2007617725

Subjects--Topical Terms:
Marketing research.

LC Class. No.: HF5415.2 / .M3823 2007

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