Marketing research : methodological foundations / Gilbert A. Churchill, Jr., Dawn Iacobucci.
Material type:
TextSeries: The Harcourt series in marketingPublication details: Fort Worth : Harcourt College Publishers, c2002.Edition: 8th edDescription: xxvi, 1006 p. : ill. ; 26 cmISBN: - 0030331013
- 658.8/3 21
- HF5415.2 .C5 2002
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TMU-LIBRARY | HF5415.2 .C5 2002 (Browse shelf(Opens below)) | 4613 | Available | 2017/4613 |
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| HF5415.2B779 2000 Marketing research | HF5415.2 .B779 2006 Marketing research / | HF5415.2 .C5 1995 Marketing research : methodological foundations / | HF5415.2 .C5 2002 Marketing research : methodological foundations / | HF5415.2 .C67 2006 Marketing research/ | HF5415.2 .H258 2006 Marketing research : within a changing information environment / | HF5415.2 .M288 2006 Basic marketing research : a decision-making approach / |
Includes bibliographical references and indexes.
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