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Marketing research : methodological foundations / Gilbert A. Churchill, Jr., Dawn Iacobucci.

By: Contributor(s): Material type: TextSeries: The Harcourt series in marketingPublication details: Fort Worth : Harcourt College Publishers, c2002.Edition: 8th edDescription: xxvi, 1006 p. : ill. ; 26 cmISBN:
  • 0030331013
Subject(s): DDC classification:
  • 658.8/3 21
LOC classification:
  • HF5415.2 .C5 2002
Online resources:
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books TMU-LIBRARY HF5415.2 .C5 2002 (Browse shelf(Opens below)) 4613 Available 2017/4613

Includes bibliographical references and indexes.

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