Marketing channels : a relationship management approach / Lou E. Pelton, David Strutton, James R. Lumpkin.
Material type:
TextSeries: The Irwin series in marketingPublication details: Chicago, Ill : Irwin, c1997.Description: xxii, 728 p. : ill. ; 25 cmISBN: - 025617802X
- 658.8/4 20
- HF5415.129 .P45 1997
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TMU-LIBRARY | HF5415.129 .P45 1997 (Browse shelf(Opens below)) | 4715 | Available | 2017/4715 |
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| HF5415.1265 .I565 2004 Internet marketing : building advantage in the networked economy / | HF5415.1265 .I565 2004 Internet marketing : building advantage in the networked economy / | HF5415.1265 .S74 1995 World Wide Web marketing : integrating the Internet into your marketing strategy / | HF5415.129 .P45 1997 Marketing channels : a relationship management approach / | HF5415.13 .C496 2007 SUPPLY CHAIN MANAGEMENT: Strategy,Planning,and Operation | HF5415.13 .C95 2001 Marketing management / | HF5415.13 .D48 1997 Marketing management / |
Includes bibliographical references and index.
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