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Marketing channels : a relationship management approach /

Pelton, Lou E.

Marketing channels : a relationship management approach / Lou E. Pelton, David Strutton, James R. Lumpkin. - Chicago, Ill : Irwin, c1997. - xxii, 728 p. : ill. ; 25 cm. - The Irwin series in marketing .

Includes bibliographical references and index.

ISBN: 025617802X

LCCN: 96036235

Subjects--Topical Terms:
Marketing channels.
Relationship marketing.

LC Class. No.: HF5415.129 / .P45 1997

Dewey Class. No.: 658.8/4

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