Basic marketing : (Record no. 214)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01002nam a2200289 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 2526651 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230621113022.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 940927s1994 ilua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 93079781 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0075605368 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | .M369 1999 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 20 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | McCarthy, E. Jerome |
| Fuller form of name | (Edmund Jerome) |
| 245 10 - TITLE STATEMENT | |
| Title | Basic marketing : |
| Remainder of title | a global-managerial approach / |
| Statement of responsibility, etc. | E. Jerome McCarthy, Stanley J. Shapiro, William D. Perreault, Jr. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9th Canadian ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Canada, Ill. : |
| Name of publisher, distributor, etc. | McGrwa-Hill, |
| Date of publication, distribution, etc. | c1999. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxv, 748(N1-S10) p. : |
| Other physical details | ill. (some col.) ; |
| Dimensions | 26 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references (p. 763-781) and indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Shapiro, Stanley J. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Perreault, William D. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 2 |
| e | opcn |
| f | 19 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | TMU-LIBRARY | TMU-LIBRARY | General stacks | 05/21/2019 | DONATION | HF5415.13 .M369 1999 | 20174669 | 05/21/2019 | 4669 | 05/21/2019 | Books |