Basic marketing : a global-managerial approach /
McCarthy, E. Jerome
Basic marketing : a global-managerial approach / E. Jerome McCarthy, Stanley J. Shapiro, William D. Perreault, Jr. - 9th Canadian ed. - Canada, Ill. : McGrwa-Hill, c1999. - xxv, 748(N1-S10) p. : ill. (some col.) ; 26 cm.
Includes bibliographical references (p. 763-781) and indexes.
0075605368
93079781
Marketing--Management.
HF5415.13 / .M369 1999
658.8
Basic marketing : a global-managerial approach / E. Jerome McCarthy, Stanley J. Shapiro, William D. Perreault, Jr. - 9th Canadian ed. - Canada, Ill. : McGrwa-Hill, c1999. - xxv, 748(N1-S10) p. : ill. (some col.) ; 26 cm.
Includes bibliographical references (p. 763-781) and indexes.
0075605368
93079781
Marketing--Management.
HF5415.13 / .M369 1999
658.8