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Marketing Frederick G. Crane, (et...al)

By: Material type: TextPublisher: Boston : McGraw-Hill, 2008Edition: 7th Canadian EditionDescription: xxxi, 587 pages : illustrations ; 27 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780070984943
Subject(s): DDC classification:
  • 658.8 23
LOC classification:
  • HF5415 .C676 2008
Contents:
Marketing in an entrepreneurial context -- Finding and evaluating the right marketing opportunity -- Using marketing research to ensure entrepreneurial success -- Understanding customers and competitors -- Segmentation, targeting, and positioning -- Developing new products and services -- Building and sustaining the entrepreneurial brand -- Entrepreneurial pricing -- Entrepreneurial channel development and supply chain management -- Entrepreneurial promotion: doing more with less! -- The entrepreneurial marketing plan.
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books TMU-LIBRARY HF5415 .C676 2008 (Browse shelf(Opens below)) 4694 Available 2017/4694
Books TMU-LIBRARY HF5415 .C676 2008 (Browse shelf(Opens below)) 4695 Available 2017/4695
Books TMU-LIBRARY HF5415 .C676 2008 (Browse shelf(Opens below)) 4696 Available 2017/4696

Includes bibliographical references and index.

Marketing in an entrepreneurial context -- Finding and evaluating the right marketing opportunity -- Using marketing research to ensure entrepreneurial success -- Understanding customers and competitors -- Segmentation, targeting, and positioning -- Developing new products and services -- Building and sustaining the entrepreneurial brand -- Entrepreneurial pricing -- Entrepreneurial channel development and supply chain management -- Entrepreneurial promotion: doing more with less! -- The entrepreneurial marketing plan.

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