Marketing
Crane, Frederick G.
Marketing Frederick G. Crane, (et...al) - 7th Canadian Edition. - xxxi, 587 pages : illustrations ; 27 cm
Includes bibliographical references and index.
Marketing in an entrepreneurial context -- Finding and evaluating the right marketing opportunity -- Using marketing research to ensure entrepreneurial success -- Understanding customers and competitors -- Segmentation, targeting, and positioning -- Developing new products and services -- Building and sustaining the entrepreneurial brand -- Entrepreneurial pricing -- Entrepreneurial channel development and supply chain management -- Entrepreneurial promotion: doing more with less! -- The entrepreneurial marketing plan.
9780070984943
2012031489
Marketing--Management.
Small business marketing.
HF5415 / .C676 2008
658.8
Marketing Frederick G. Crane, (et...al) - 7th Canadian Edition. - xxxi, 587 pages : illustrations ; 27 cm
Includes bibliographical references and index.
Marketing in an entrepreneurial context -- Finding and evaluating the right marketing opportunity -- Using marketing research to ensure entrepreneurial success -- Understanding customers and competitors -- Segmentation, targeting, and positioning -- Developing new products and services -- Building and sustaining the entrepreneurial brand -- Entrepreneurial pricing -- Entrepreneurial channel development and supply chain management -- Entrepreneurial promotion: doing more with less! -- The entrepreneurial marketing plan.
9780070984943
2012031489
Marketing--Management.
Small business marketing.
HF5415 / .C676 2008
658.8