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Consumer behavior and managerial decision making / Frank R. Kardes.

By: Material type: TextPublication details: Reading, Mass. : Addison-Wesley, c1999.Description: xx, 505 p. : ill. ; 24 cmISBN:
  • 0321001990 (alk. paper)
Subject(s): DDC classification:
  • 658.8/342 21
LOC classification:
  • HF5415.3 .K37 1999
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books TMU-LIBRARY General stacks HF5415.3 .K37 1999 (Browse shelf(Opens below)) 4606 Available 2017/4606

Includes bibliographical references (p [461]-482) and indexes

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