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Consumer behavior and managerial decision making /

Kardes, Frank R.

Consumer behavior and managerial decision making / Frank R. Kardes. - Reading, Mass. : Addison-Wesley, c1999. - xx, 505 p. : ill. ; 24 cm.

Includes bibliographical references (p [461]-482) and indexes

ISBN: 0321001990 (alk. paper)

LCCN: 97051676

Subjects--Topical Terms:
Consumer behavior.
Decision making.

LC Class. No.: HF5415.3 / .K37 1999

Dewey Class. No.: 658.8/342

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