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Essentials of marketing / E. Jerome McCarthy, Stanley J. Shapiro.

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TextPublication details: Homewood, Ill. : R.D. Irwin, 1983.Edition: 1st Canadian editionDescription: xv, 542 p. : ill. ; 25 cmISBN:

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	TMU-LIBRARY				HF5415 .M378 1983 (Browse shelf(Opens below))				4691	Available			2017/4691

Includes bibliographical references and index.

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