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Essentials of marketing /

McCarthy, E. Jerome

Essentials of marketing / E. Jerome McCarthy, Stanley J. Shapiro. - 1st Canadian edition. - Homewood, Ill. : R.D. Irwin, 1983. - xv, 542 p. : ill. ; 25 cm.

Includes bibliographical references and index.

ISBN: 0256029415

LCCN: 82083441

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .M378 1983

Dewey Class. No.: 658.8

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