Foundations of marketing / Louis E. Boone, David L. Kurtz.
Material type:
TextPublication details: Hinsdale, Ill. : Dryden Press, c1992.Description: xxi, 747 p. : ill. ; 25 cmISBN: - 0039227847
- 658.8
- HF5415 .B532 1992
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
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Books
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TMU-LIBRARY | HF5415 .B532 1992 (Browse shelf(Opens below)) | 1788 | Available | 2017/1788 | |||||||||||||
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Books
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TMU-LIBRARY | HF5415 .B532 1992 (Browse shelf(Opens below)) | 1787 | Available | 2017/1787 |
"Expanded version of [the authors'] Contemporary marketing."
Includes bibliographical references and indexes.
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