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Foundations of marketing /

Boone, Louis E.

Foundations of marketing / Louis E. Boone, David L. Kurtz. - Hinsdale, Ill. : Dryden Press, c1992. - xxi, 747 p. : ill. ; 25 cm.

"Expanded version of [the authors'] Contemporary marketing."

Includes bibliographical references and indexes.

ISBN: 0039227847

LCCN: 76019366

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .B532 1992

Dewey Class. No.: 658.8

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