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Essentials of marketing research / William G. Zikmund, Barry J. Babin.

By: Contributor(s): Material type: TextPublication details: Australia : Thomson/South-Western, c2003.Edition: 2nd edDescription: xxi, 452 p. : col. ill. ; 28 cmISBN:
  • 9780324182576 (pbk.)
  • 0324182570 (pbk.)
Subject(s): LOC classification:
  • HF5415.2 .Z537 2003
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books TMU-LIBRARY HF5415.2 .Z537 2003 (Browse shelf(Opens below)) 10,158 Available 2017/10,158

Includes bibliographical references (p. 405-410) and index.

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