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Essentials of marketing research /

Zikmund, William G.

Essentials of marketing research / William G. Zikmund, Barry J. Babin. - 2nd ed. - Australia : Thomson/South-Western, c2003. - xxi, 452 p. : col. ill. ; 28 cm.

Includes bibliographical references (p. 405-410) and index.

ISBN: 9780324182576 (pbk.) 0324182570 (pbk.)

LCCN: 2006908266

Subjects--Topical Terms:
Marketing research.

LC Class. No.: HF5415.2 / .Z537 2003

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