Marketing research essentials / Carl McDaniel, Roger Gates.
Material type:
TextPublication details: Canada : John Wiley, c2009.Edition: Canadian edDescription: xxv, 468, [A1-I7] p. : ill. ; 26 cmISBN: - 9780470154113 (pbk.)
- 658.8/3 23
- HF5415.2 .M3825 2009
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TMU-LIBRARY | HF5415.2 .M3825 2009 (Browse shelf(Opens below)) | 1721 | Available | 2017/1721 |
Various multi-media instructional resources are available to supplement the text.
Includes bibliographical references and index.
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