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Principles of marketing / Philip Kotler, Gary Armstrong.

By: Contributor(s): Material type: TextPublication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2011.Edition: Canadian edDescription: xxi, 643(A1-S16) p. : ill. (chiefly col.) ; 29 cmISBN:
  • 9780135084571 (alk. paper)
Subject(s): DDC classification:
  • 658.8 22
LOC classification:
  • HF5415 .K636 2011
Online resources:
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books TMU-LIBRARY HF5415 .K636 2011 (Browse shelf(Opens below)) 12,026 Available 2017/12,026

Includes bibliographical references (p. R-1 - R-30) and indexes.

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