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| 999 |
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| 001 | 13753751 | ||
| 003 | OSt | ||
| 005 | 20230621113012.0 | ||
| 008 | 041018s2006 maua b 001 0 eng | ||
| 020 | _a0131869493 | ||
| 040 |
_aDLC _cDLC _dDLC |
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| 050 | 0 | 0 |
_aHD30.28 _b.D38 2007 |
| 100 | 1 | _aCravens, David W. | |
| 245 | 1 | 0 |
_aStrategic marketing : _cDavid, W. Cravens _bConcepts and cases / |
| 250 | _a11th ed | ||
| 260 |
_aNew Jersey : _bPearson /prentice hall _c2007. |
||
| 300 |
_axxxi, 393 p. : _bill. ; |
||
| 440 | 0 | _aMcGraw-Hill/Irwin series in marketing | |
| 650 | 0 | _aMarketing | |
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 | _aMarketing | |
| 700 | 1 | _aPiercy, Nigel. | |
| 942 |
_2ddc _cBK |
||