000 02448cam a2200409 i 4500
999 _c4887
_d4887
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003 OSt
005 20230621113252.0
008 130523t20132013nyua b 001 0 eng
010 _a 2013017224
020 _a9781591846666 (hardback)
040 _aDLC
_beng
_cDLC
_erda
_dDLC
042 _apcc
050 0 0 _aHF5415.1265
_b.B27 2013
082 0 0 _a658.8
_223
084 _aBUS043000
_aBUS016000
_2bisacsh
100 1 _aBaer, Jay,
_d1969-
245 1 0 _aYoutility :
_bwhy smart marketing is about help not hype /
_cJay Baer.
264 1 _aNew York, New York :
_bPortfolio/Penguin,
_c[2013]
264 4 _c©2013
300 _axvi, 219 pages :
_billustrations ;
_c22 cm
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
504 _aIncludes bibliographical references and index.
520 _a"The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new approach that cuts through the clut;ter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than seven hundred brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers"--
_cProvided by publisher.
650 0 _aInternet marketing.
650 0 _aSocial media
_xEconomic aspects.
650 0 _aMarketing
_xBlogs.
650 0 _aCustomer relations.
650 0 _aConsumer education.
650 7 _aBUSINESS & ECONOMICS / Marketing / General.
_2bisacsh
650 7 _aBUSINESS & ECONOMICS / Consumer Behavior.
_2bisacsh
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2lcc
_cBK