000 02396cam a2200409 a 4500
999 _c4165
_d4165
001 1199902
003 OSt
005 20230621113227.0
008 981027s1999 caua b 000 0 eng
010 _a 98040285
020 _a0787943738 (acidfree paper)
040 _aDLC
_cDLC
_dDLC
050 0 0 _aHD62.6
_b.B66 1999
082 0 0 _a659.2/88
_221
100 1 _aBonk, Kathy,
_d1953-
245 1 4 _aThe Jossey-Bass guide to strategic communications for nonprofits :
_ba step-by-step guide to working with the media to generate publicity, enhance fundraising, build membership, change public policy, handle crises, and more
_c/ Kathy Bonk, Henry Griggs, Emily Tynes.
246 3 0 _aStrategic communications for nonprofits
250 _a1st ed.
260 _aSan Francisco, Calif. :
_bJossey-Bass,
_cc1999.
300 _axviii, 188 p. :
_bill. ;
_c28 cm.
440 4 _aThe Jossey-Bass nonprofit and public management series
500 _a"A publication of the Communications Consortium Media Center."
504 _aIncludes bibliographic references (p. 169-173).
505 0 _aThe basics of strategic communication -- Understanding the importance of messengers and timing -- Navigating the news media -- Designing a communications plan -- Targeting audiences, conducting research, and developing messages -- Producing effective graphics and printed materials -- Making the most of your resources -- Earning good media coverage -- Selecting and training spokespeople -- Capitalizing on the power of partnerships -- Making paid advertising and public service announcements work -- Responding to a crisis and managing backlash -- Evaluating your results.
650 0 _aNonprofit organizations
_xManagement.
650 0 _aCorporations
_xPublic relations.
700 1 _aGriggs, Henry,
_d1954-
700 1 _aTynes, Emily.
710 2 _aCommunications Consortium Media Center.
856 4 2 _3Contributor biographical information
_uhttp://www.loc.gov/catdir/bios/wiley043/98040285.html
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/description/wiley035/98040285.html
856 4 _3Table of Contents
_uhttp://www.loc.gov/catdir/toc/onix07/98040285.html
906 _a7
_bcbc
_corignew
_d1
_eocip
_f19
_gy-gencatlg
942 _2lcc
_cBK