000			03234cam a2200421 i 4500
999			_c4085 _d4085
001			17786735
003			OSt
005			20230621113225.0
008			130621s2013 nyua 000 0aeng
010			_a 2013023472
020			_a9781451685305 (hardback)
040			_aDLC _beng _cDLC _erda _dDLC
042			_apcc
050	0	0	_aHD9969.S6 _bE35 2013
082	0	0	_a338.7/687115 _aB _223
084			_aBUS025000 _aSEL009000 _aDES005000 _2bisacsh
100	1		_aEcko, Marc.
245	1	0	_aUnlabel : _bselling you without selling out / _cMarc Eckō.
264		1	_aNew York : _bA Touchstone book, published by Simon & Schuster, _c[2013]
300			_a289 pages : _bcolor illustrations ; _c24 cm
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
520			_a"One of the most provocative entrepreneurs of our time, who started Eckō Unltd out of his parents' garage and turned it into a media empire, Marc Eckō reveals his formula for building an authentic brand or business. Marc Eckō began his career by spray-painting t-shirts in the garage of his childhood home in suburban New Jersey. A graffiti artist with no connections and no fashion pedigree, he left the safety net of pharmacy school to start his own company. Armed with only hustle, sweat equity, and creativity, he flipped a $5,000 bag of cash into a global corporation now worth $500 million. Unlabel is a success story, but it's one that shares the bruises, scabs, and gut-wrenching mistakes that every entrepreneur must overcome to succeed. Through his personal prescription for success--the Authenticity Formula--Eckō recounts his many innovations and misadventures in his journey from misfit kid to the CEO. It wasn't a meteoric rise; in fact, it was a rollercoaster that dipped to the edge of bankruptcy and even to national notoriety, but this is an underdog story we can learn from: Ecko's doubling down on the core principles of the brand and his formula for action over talk are all lessons for today's entrepreneurs. Ecko offers a brash message with his inspirational story: embrace pain, take risks, and be yourself. Unlabel demonstrates that, like or not, you are a brand and it's up you to take control of it and create something authentic. Unlabel is a groundbreaking guide to channeling your creativity, finding the courage to defy convention, and summoning the confidence to act and be competitive in any environment"-- _cProvided by publisher.
600	1	0	_aEcko, Marc.
650		0	_aT-shirt industry _zUnited States.
650		0	_aClothing trade _zUnited States.
650		0	_aBusinessmen _zUnited States _vBiography.
650		0	_aBranding (Marketing)
650		0	_aEntrepreneurship.
650		7	_aBUSINESS & ECONOMICS / Entrepreneurship. _2bisacsh
650		7	_aSELF-HELP / Creativity. _2bisacsh
650		7	_aDESIGN / Fashion. _2bisacsh
856	4	2	_3Cover image _uhttp://www.netread.com/jcusers2/1247/305/9781451685305/image/lgcover.9781451685305.jpg
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK