000 01213cam a2200301 a 4500
999 _c3714
_d3714
001 14964634
003 OSt
005 20230621113215.0
008 070813s2008 njua b 001 0 eng
010 _a 2007032487
020 _a9780131753723 (hardcover : alk. paper)
020 _a013175372X (hardcover : alk. paper)
035 _a(OCoLC)ocn154685506
040 _aDLC
_cDLC
_dBTCTA
_dBAKER
_dYDXCP
_dC#P
_dBWX
_dDLC
050 0 0 _aHF5415
_b.K67 2008
082 0 0 _a658.8/02
_222
100 1 _aAndreasen, Alan R.,
_d1934-
245 1 0 _aStrategic marketing for nonprofit organizations /
_cAlan R. Andreasen, Philip Kotler.
250 _a7th ed.
260 _aUpper Saddle River, NJ :
_bPearson/Prentice Hall,
_cc2008.
300 _axxii, 504 p. :
_bill. ;
_c25 cm.
504 _aIncludes bibliographical references and index.
650 0 _aNonprofit organizations
_xMarketing.
700 1 _aKotler, Philip.
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2lcc
_cBK