000			01769cam a22003134a 4500
999			_c2955 _d2955
001			13684880
003			OSt
005			20230621113155.0
008			040811s2005 nju b 001 0 eng
010			_a 2004018853
020			_a0130924253
040			_aDLC _cDLC _dDLC
042			_apcc
050	0	0	_aHB171.5 _b.F2487 2005
082	0	0	_a330/.02/4658 _222
100	1		_aFarnham, Paul G.
245	1	0	_aEconomics for managers / _cPaul G. Farnham.
250			_a1st ed.
260			_aUpper Saddle River, NJ : _bPearson Prentice Hall, _cc2005.
300			_axxvii, 558 p. : _bill. ; _c26 cm.
504			_aIncludes bibliographical references and index.
505	0		_aManagers and economics -- Demand, supply, and equilibrium prices -- Demand elasticities -- Techniques for understanding consumer demand and behavior -- Production and cost analysis in the short run -- Production and cost analysis in the long run -- Market structure : perfect competition -- Market structure : monopoly and monopolistic competition -- Market structure : oligopoly -- Pricing strategies for the firm -- Measuring macroeconomic activity -- Spending by individuals, firms, and governments on real goods and services -- The role of money in the macro economy -- The aggregate model of the macro economy -- International and balance of payments issues in the macro economy -- Combining micro and macro analysis for managerial decision making.
650		0	_aEconomics.
650		0	_aManagement.
856	4	1	_3Table of contents _uhttp://www.loc.gov/catdir/toc/ecip0421/2004018853.html
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK