| 000 | 01190pam a22003374a 4500 | ||
|---|---|---|---|
| 999 |
_c2866 _d2866 |
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| 001 | 739717 | ||
| 003 | OSt | ||
| 005 | 20230621113152.0 | ||
| 008 | 990216s2000 ilua b 001 0 eng | ||
| 010 | _a 99010058 | ||
| 020 | _a0073661511 (pbk. : alk. paper) | ||
| 035 | _a(DLC) 99010058 | ||
| 040 |
_aDLC _cDLC _dDLC |
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| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.13 _b.P48 2000 |
| 082 | 0 | 0 |
_a658.8 _221 |
| 100 | 1 | _aPeter, J. Paul. | |
| 245 | 1 | 2 |
_aA preface to marketing management / _cJ. Paul Peter, James H. Donnelly, Jr. |
| 250 | _a8th ed. | ||
| 260 |
_aBoston : _bIrwin/McGraw-Hill, _cc2000. |
||
| 300 |
_axviii, 318 p. : _bill. ; _c23 cm. |
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| 440 | 4 | _aThe Irwin/McGraw-Hill series in marketing | |
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 | _aDonnelly, James H. | |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/mh023/99010058.html |
| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/mh022/99010058.html |
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
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| 942 |
_2lcc _cBK |
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