| 000 | 01162cam a2200313 a 4500 | ||
|---|---|---|---|
| 999 |
_c2840 _d2840 |
||
| 001 | 15488022 | ||
| 003 | OSt | ||
| 005 | 20230621113151.0 | ||
| 008 | 081017s2010 njua b 001 0 eng | ||
| 010 | _a 2008043641 | ||
| 020 | _a9780136079422 (pbk. : alk. paper) | ||
| 020 | _a0136079423 (pbk. : alk. paper) | ||
| 035 | _a(OCoLC)ocn263065353 | ||
| 040 |
_aDLC _cDLC _dYDX _dYDXCP _dDLC |
||
| 050 | 0 | 0 |
_aHF5415.123 _b.C56 2010 |
| 082 | 0 | 0 |
_a659.1 _222 |
| 100 | 1 | _aClow, Kenneth E. | |
| 245 | 1 | 0 |
_aIntegrated advertising, promotion, and marketing communications / _cKenneth E. Clow, Donald Baack. |
| 250 | _a4th ed. | ||
| 260 |
_aUpper Saddle River, N.J. : _bPrentice Hall, _cc2010. |
||
| 300 |
_axxi, 454 p. : _bill. (chiefly col.) ; _c28 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aCommunication in marketing. | |
| 650 | 0 | _aAdvertising. | |
| 700 | 1 | _aBaack, Donald. | |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBK |
||