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_c2825 _d2825 |
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| 001 | 16130721 | ||
| 003 | OSt | ||
| 005 | 20230621113151.0 | ||
| 008 | 100311s2010 nyua 001 0 eng | ||
| 010 | _a 2010009679 | ||
| 020 | _a9780273773634 (pbk.) | ||
| 040 |
_aDLC _cDLC _dDLC |
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| 050 | 0 | 0 |
_aHF5415.13 _b.W66 2013 |
| 082 | 0 | 0 |
_a658.8/02 _222 |
| 100 | 1 | _aWood, Marian Burk. | |
| 245 | 1 | 0 |
_aEssential guide to marketing planning / _cMarian Burk Wood. |
| 250 | _a3rd ed. | ||
| 260 |
_aHarlow, Eng. ; _aNew York, NY : _bPearson, _c2013. |
||
| 300 |
_axxiii,299 p. : _bill. ; _c25 cm. |
||
| 500 | _aIncludes index. | ||
| 505 | 0 | _aIntroduction to marketing planning today -- Analysing the current situation -- Analysing customers and markets -- Planning segmentation, targeting, and positioning -- Planning direction, objectives, and strategy -- Planning for products and brands -- Planning for pricing -- Planning for channels and logistics -- Planning for communications and influence -- Supporting the marketing mix -- Planning metrics and performance measurement -- Planning implementation and control. | |
| 650 | 0 |
_aMarketing _xPlanning. |
|
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 942 |
_2lcc _cBK |
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