000			01373cam a2200361 a 4500
999			_c2824 _d2824
001			12378244
003			OSt
005			20230621113151.0
008			010412s2002 txua b 001 0 eng
010			_a 2001089968
020			_a0030321034
040			_aDLC _cDLC _dDLC
042			_apcc
050	0	0	_aHF5415.13 _b.F37 2002
082	0	0	_a658.8 _221
100	1		_aFerrell, O. C.
245	1	0	_aMarketing strategy / _cO.C. Ferrell, Michael D. Hartline, George H. Lucas.
250			_a2nd ed.
260			_aFort Worth : _bHarcourt College Publishers, _cc2002.
300			_axxvi, 469 p. : _bill. ; _c26 cm.
500			_aPrevious ed. published under title.
504			_aIncludes bibliographical references and index.
650		0	_aMarketing _xManagement.
650		0	_aMarketing _xManagement _vCase studies.
700	1		_aHartline, Michael D.
700	1		_aLucas, George H.
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy1514/2001089968-b.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy1514/2001089968-d.html
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy1514/2001089968-t.html
906			_a7 _bcbc _corignew _d2 _eepcn _f20 _gy-gencatlg
942			_2lcc _cBK