000 01303cam a22003254a 4500
999 _c2801
_d2801
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003 OSt
005 20230621113150.0
008 041118s2006 maua bi 001 0 eng
010 _a 2004063160
020 _a0072466588 (alk. paper)
040 _aDLC
_cDLC
_dDLC
042 _apcc
050 0 0 _aHF5415.13
_b.P48 2003
082 0 0 _a658.8
_222
100 1 _aPeter, J. Paul.
245 1 2 _aA preface to marketing management /
_cJ. Paul Peter, James H. Donnelly.
250 _a9th ed.
260 _aBoston, Mass. :
_bMcGraw-Hill,
_cc2003.
300 _axiv, 280p. ;
_bill. :
_c26 cm.
504 _aIncludes bibliographical references (p. 239-245) and index.
650 0 _aMarketing
_xManagement.
700 1 _aDonnelly, James H.
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/enhancements/fy0619/2004063160-d.html
856 4 1 _3Table of contents only
_uhttp://www.loc.gov/catdir/enhancements/fy0619/2004063160-t.html
856 4 2 _3Contributor biographical information
_uhttp://www.loc.gov/catdir/enhancements/fy0735/2004063160-b.html
906 _a7
_bcbc
_corignew
_d1
_eocip
_f20
_gy-gencatlg
942 _2lcc
_cBK