000 00866pam a2200265 a 4500
999 _c2780
_d2780
001 3545917
003 OSt
005 20230621113150.0
008 971209s1999 maua b 001 0 eng
010 _a 97051676
020 _a0321001990 (alk. paper)
040 _aDLC
_cDLC
_dDLC
050 0 0 _aHF5415.3
_b.K37 1999
082 0 0 _a658.8/342
_221
100 1 _aKardes, Frank R.
245 1 0 _aConsumer behavior and managerial decision making /
_cFrank R. Kardes.
260 _aReading, Mass. :
_bAddison-Wesley,
_cc1999.
300 _axx, 505 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references (p [461]-482) and indexes
650 0 _aConsumer behavior.
650 0 _aDecision making.
906 _a7
_bcbc
_corignew
_d1
_eocip
_f19
_gy-gencatlg
942 _2lcc
_cBK