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| 003 | OSt | ||
| 005 | 20230621113149.0 | ||
| 008 | 040330s2005 njua b 001 0 eng | ||
| 010 | _a 2004044713 | ||
| 020 | _a0131404121 | ||
| 040 |
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_aHF5823 _b.L36 2005 |
| 082 | 0 | 0 |
_a659.1 _222 |
| 100 | 1 |
_aLane, W. Ronald, _d1940- |
|
| 245 | 1 | 0 |
_aKleppner's advertising procedure / _cW. Ronald Lane, Karen Whitehill King, J. Thomas Russell. |
| 250 | _a16th ed. | ||
| 260 |
_aUpper Saddle River, N.J. : _bPearson/Prentice Hall, _cc2005. |
||
| 300 |
_axvii, 766 p. : _bcol. ill. ; _c29 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aAdvertising. | |
| 700 | 1 | _aKing, Karen Whitehill. | |
| 700 | 1 |
_aRussell, Thomas, _d1941- |
|
| 700 | 1 |
_aKleppner, Otto, _d1899- _tAdvertising procedure. |
|
| 906 |
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