| 000 | 01640cam a2200337 i 4500 | ||
|---|---|---|---|
| 999 |
_c274 _d274 |
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| 001 | 17433452 | ||
| 003 | OSt | ||
| 005 | 20230621113025.0 | ||
| 008 | 120817s2013 caua b 001 0 eng | ||
| 010 | _a 2012031489 | ||
| 020 | _a0070939861 | ||
| 040 |
_aDLC _beng _cDLC _erda _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415 _b.C676 2006 |
| 082 | 0 | 0 |
_a658.8 _223 |
| 100 | 1 | _aCrane, Frederick G. | |
| 245 | 1 | 0 |
_aMarketing : _cFrederick G. Crane, (et...al) |
| 250 | _a6th Canadian Edition. | ||
| 264 | 1 |
_aToronto,Canada: _bMcGraw-Hill, _c2006. |
|
| 300 |
_axxxiii, 588 pages : _billustrations ; _c23 cm |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aMarketing in an entrepreneurial context -- Finding and evaluating the right marketing opportunity -- Using marketing research to ensure entrepreneurial success -- Understanding customers and competitors -- Segmentation, targeting, and positioning -- Developing new products and services -- Building and sustaining the entrepreneurial brand -- Entrepreneurial pricing -- Entrepreneurial channel development and supply chain management -- Entrepreneurial promotion: doing more with less! -- The entrepreneurial marketing plan. | |
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 | _aSmall business marketing. | |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cGENERAL |
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