000			01168cam a22003254a 4500
999			_c255 _d255
001			14060795
003			OSt
005			20230621113024.0
008			050802s2006 enka b 001 0 eng
010			_a 2005053044
020			_a0273681575
020			_a9780273681571
035			_a(OCoLC)ocm61240799
040			_aDLC _cDLC _dBWKUK _dOCLCQ _dDLC
042			_apcc
050	0	0	_aHD9980.5 _b.B78 2006
082	0	0	_a658.8 _222
100	1		_aBruhn, Manfred.
245	1	0	_aServices marketing : _bmanaging the service value chain / _cManfred Bruhn and Dominik Georgi.
260			_aHarlow, England ; _aNew York : _bFinancial Times/Prentice Hall, _c2006.
300			_axxvi, 478 p. : _bill. ; _c25 cm.
504			_aIncludes bibliographical references (p. 449-466) and index.
650		0	_aService industries _xMarketing _xManagement.
650		0	_aCustomer services _xMarketing _xManagement.
650		0	_aBusiness logistics _xManagement.
700	1		_aGeorgi, Dominck.
906			_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg
942			_2lcc _cGENERAL