000			01416cam a2200313 a 4500
999			_c253 _d253
001			15580808
003			OSt
005			20230621113024.0
008			090109s2009 enka b 001 0 eng
010			_a 2008055087
020			_a013127273X
020			_a0131272273X
040			_aDLC _cDLC _dDLC
042			_apcc
050	0	0	_aHF5415.35 _b.S65 2005
082	0	0	_a658.8 _222
245	0	0	_aMarketing : _breal people, real decisions / _cMichael R. Solomon ... [et al.].
250			_a2nd Canadian ed.
260			_aToronto Canada : _bPrentice Hall, _c2005.
300			_axxiv, 564 p. : _bcol. ill. ; _c27 cm.
500			_aPrevious ed. entered under: Solomon, Michael R.
504			_aIncludes bibliographical references and index.
505	0		_aWhat is marketing? -- Strategy and environment -- Marketing research -- Consumer behaviour -- Business-to-business marketing -- Segmentation, targeting, positioning and CRM -- Creating the product -- Managing the product -- Services marketing -- Pricing the product -- Integrated marketing communications -- Advertising, PR, sales and sales promotion -- Retail and distribution.
650		0	_aMarketing _xVocational guidance.
700	1		_aSolomon, Michael R.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cGENERAL