| 000 | 00989cam a22002894a 4500 | ||
|---|---|---|---|
| 999 |
_c242 _d242 |
||
| 001 | 15981573 | ||
| 003 | OSt | ||
| 005 | 20230621113023.0 | ||
| 008 | 091112s2011 maua b 001 0 eng | ||
| 010 | _a 2009046409 | ||
| 020 | _a9780133373141 (alk. paper) | ||
| 020 | _a0136102433 | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 050 | 0 | 0 |
_aHF5415 _b.K625 2015 |
| 082 | 0 | 0 |
_a658.8 _222 |
| 100 | 1 |
_aArmstrong, Gary _q(Gary M.) |
|
| 245 | 1 | 0 |
_aMarketing : _ban introduction / _cGary Armstrong, Philip Kotler. |
| 250 | _a10th ed. | ||
| 260 |
_aToronto : _bPEARSON, _cc2015. |
||
| 300 |
_axxvi, 630 p. : _bill. (chiefly col.) ; _c29 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aMarketing. | |
| 700 | 1 | _aKotler, Philip. | |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cGENERAL |
||