000 00801nam a2200265 a 4500
999 _c236
_d236
001 2334940
003 OSt
005 20230621113023.0
008 830526r1983 ilua b 001 0 eng
010 _a 82083441
020 _a0256029415
040 _aDLC
_cDLC
_dDLC
050 0 0 _aHF5415
_b.M378 1983
082 0 0 _a658.8
_219
100 1 _aMcCarthy, E. Jerome
_q(Edmund Jerome)
245 1 0 _aEssentials of marketing /
_cE. Jerome McCarthy, Stanley J. Shapiro.
250 _a1st Canadian edition.
260 _aHomewood, Ill. :
_bR.D. Irwin,
_c1983.
300 _axv, 542 p. :
_bill. ;
_c25 cm.
504 _aIncludes bibliographical references and index.
650 0 _aMarketing.
700 1 _aShapiro, Stanley J.
906 _a7
_bcbc
_corignew
_d2
_eopcn
_f19
_gy-gencatlg
942 _2lcc
_cGENERAL