000 01219cam a2200337 a 4500
999 _c213
_d213
001 15416319
003 OSt
005 20230621113022.0
008 080818s2009 mauab b 001 0 eng
010 _a 2008036578
020 _a9780073380988 (alk. paper)
020 _a0073380989 (alk. paper)
035 _a(OCoLC)226356776
040 _aDLC
_cDLC
_dBTCTA
_dBAKER
_dC#P
_dBWX
_dYDXCP
_dDLC
050 0 0 _aHF1416
_b.C375 2009
082 0 0 _a658.8/4
_222
100 1 _aCateora, Philip R.
245 1 0 _aInternational marketing /
_cPhilip R. Cateora, Mary C. Gilly, John L. Graham.
250 _a14th ed.
260 _aBoston :
_bMcGraw-Hill Irwin,
_cc2009.
300 _axxxi, 711 p. :
_bill. (chiefly col.), maps ;
_c29 cm.
504 _aIncludes bibliographical references and indexes.
650 0 _aExport marketing.
650 0 _aInternational business enterprises.
700 1 _aGilly, Mary C.
700 1 _aGraham, John L.
856 4 1 _3Table of contents only
_uhttp://www.loc.gov/catdir/toc/ecip0826/2008036578.html
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2lcc
_cGENERAL