| 000 | 00991nam a2200289 a 4500 | ||
|---|---|---|---|
| 999 |
_c194 _d194 |
||
| 001 | 2526651 | ||
| 003 | OSt | ||
| 005 | 20230621113021.0 | ||
| 008 | 940927s1994 ilua b 001 0 eng | ||
| 010 | _a 93079781 | ||
| 020 | _a025612812X | ||
| 040 |
_aDLC _cDLC |
||
| 050 | 0 | 0 |
_aHF5415.13 _b.M369 1994 |
| 082 | 0 | 0 |
_a658.8 _220 |
| 100 | 1 |
_aMcCarthy, E. Jerome _q(Edmund Jerome) |
|
| 245 | 1 | 0 |
_aBasic marketing : _ba global-managerial approach / _cE. Jerome McCarthy, Stanley J. Shapiro, William D. Perreault, Jr. |
| 250 | _a7th Canadian ed. | ||
| 260 |
_aBurr Ridge, Ill. : _bIrwin, _cc1994. |
||
| 300 |
_axx, 866 p. : _bill. (some col.) ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references (p. 763-781) and indexes. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 | _aShapiro, Stanley J. | |
| 700 | 1 | _aPerreault, William D. | |
| 906 |
_a7 _bcbc _corignew _d2 _eopcn _f19 _gy-gencatlg |
||
| 942 |
_2lcc _cGENERAL |
||